Every deadline has a minute before it. 4:59 is that minute: the work is finished, checked and ready, with time to spare. It's also our new name.
We're a New York digital agency. The people behind 4:59 have spent their careers building brands, websites, email programs and campaigns for companies like HP, Blumhouse, Focus Features and ActionIQ. What's new is how we work, and a name that says it out loud.
Human first
Strategy, ideas and taste don't get automated. Every engagement is led by senior people who have done this work for real brands, and they're the people you'll talk to.
AI accelerated
AI is a tool we use, not who we are. We've built it into research, versioning, production and QA, the parts of the job that used to eat the calendar. That buys back hours, and we spend them on what matters: the idea, the craft and the details.
On time, every time
Every project starts with a fixed date and a named owner. You'll always know who's on it and when it ships, and we plan every launch to land a minute early. That's the whole idea.
What stays the same
The standards, the relationships and the work. The case studies on this site are projects we made and are proud of, and the people who made them are the people who will pick up when you call.
If you have a deadline coming up, tell us about it. We'll come back with a plan, a team and a timeline.