Brand identity
WNDW: a new name and frame for OOH media
The rebrand of a leading out-of-home agency, from identity system to a marketing-driven website.
Leading out-of-home agency PMD Media chose us to guide its corporate rebrand as WNDW. One of the largest OOH media agencies, WNDW specializes in hyperlocal placements, including storefronts and convenience stores.
The identity uses simple iconography that telegraphs the meaning of WNDW without being literal. Like a real window, the mark is a frame, but WNDW's frame is open, representing the opportunity WNDW brings to both markets and storefront owners.
A mix of hot and cold colors balances the system, with key imagery ghosted subtly behind monotones. We carried the brand into a marketing-driven WordPress site, slide templates and corporate collateral.
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