andros: one brand, one site, from a merger

With our partners at N6A, we were chosen to develop a new brand for andros, a healthcare technology company formed by the merger of CredSimple and Glenridge Health.

We worked with the andros management team on a consolidation strategy that merged two existing sites into one. Analytics and SEO research identified under- and over-performing content, and that data shaped the new site map.

We then designed a user experience for a range of buyer personas, built to convert them to leads, and developed it rapidly on our marketing-driven WordPress stack.