Video production for explainers, CTV and social

You get a finished master plus every version your channels need: shorter cutdowns, vertical, square and widescreen edits, captioned files and spec-ready files for streaming, social and your website. The project covers concept, script, design, production, edit, sound and delivery. Our work includes a :30 OTT ad for Cheddar.com, a :30 animated spot for CPA.com, a promo for JLL Corrigo, a :90 installer promo for Castrol and a 2-minute explainer for PEX.

Every project gets a fixed date and a named owner at kickoff, with review points agreed up front: script, style frames and storyboard, then rough and final cuts. Locking the script before design and the storyboard before production keeps the schedule, because changes on paper take minutes and changes after animation or a shoot take days. You can work with us full service, add our video team to yours, or bring us in for creative direction.

We can do either. Most clients come to 4:59 with a goal and a message, and our writers develop the concept and script from there, working from your positioning and the questions your buyers ask. If you already have a script, we review it for clarity and pacing, suggest edits, and move straight into style frames and storyboard.

As long as the story needs and no longer. A product with several moving parts may need a couple of minutes; the explainer 4:59 made for PEX ran two minutes. A single idea for social or advertising can work in far less time. We set length during scripting, based on where the video will run, and usually cut shorter versions from the main edit.

An effective explainer makes a product easy to understand for a specific audience. It needs a sharp script, a simple visual system and an ending that tells viewers what to do next. We start from the questions your buyers ask and show the problem before the product. The look should come from your brand. Photino's animated explainer was made alongside its logo, color palette and WordPress site, all in six weeks, so every piece shared one look.

Choose animation to show something abstract, complex or invisible, such as software, data or a process. Choose live action when real people, places or products build trust. 2D animation suits graphic brand systems and explainers, and 3D suits products and mechanisms that are hard to film. Animation is easier to update later. Live action brings faces and emotion, with the logistics of locations, talent and crew. Many projects mix the two, and we recommend a format after the brief.

Yes. We produce spots for connected TV and streaming, including a :30 OTT ad for Cheddar.com and a :30 animated spot for CPA.com. We create them alongside your media team or partner, who plan and buy the placements, and deliver to their specs. Spots need branding early, type readable from across a room and sound mixed for a living room. We plan the display and social cutdowns and the landing page with the spot.

They are built for feeds where people scroll, often with the sound off. They have to earn attention in the first seconds, carry meaning through on-screen type and fit each platform's native sizes. We design social motion as a system of type styles, transitions and layouts, so new posts are quick to produce. For Akamai, our embedded studio produced social motion graphics, animated GIF banners and interactive digital out-of-home ads in New York, London, Tokyo and Brazil.

We use AI tooling to transcribe and summarize source material, draft rough storyboard frames for internal comparison, reframe approved edits for each platform, generate captions and check files against delivery specs. Senior writers, designers and editors own the concept, script, art direction and final cut, and a person proofreads every caption. The time saved goes into craft and holding the delivery date.