Custom WordPress development your team can run

WordPress is a strong choice when your site is content-rich, drives leads and is edited by marketers every week. It gives you one familiar admin, a large plugin ecosystem and many developers who know it. Consider a headless CMS when content must feed apps, screens or partner sites, or when you want tight control over structured data and speed. If the site mainly sells products, a commerce platform may suit you better. We build both and recommend after discovery.

Yes. That is the point of a modular theme. Editors build new pages from approved components, update content and publish without code, and we train them before handoff. ActionIQ's team was trained on their new theme, and the Index Industry Association's internal and PR teams self-manage their redesigned WordPress site, with us available when they need more.

We build custom modular themes and give editors a page building experience on top, using the native block editor or a tailored builder depending on how much freedom your team wants. Editors stack components designed for your brand, such as heroes, feature grids, testimonials and forms, each with clear fields and limits that stop layouts from breaking. That avoids the weight and editor confusion of multipurpose themes that ship hundreds of options you never use.

Yes. We crawl the old site and pull performance data, define WordPress content types that fit your content, then move content, media and metadata with scripts while people check samples from every template. Every URL is mapped and redirected before launch, and we watch indexing and rankings afterward. For Aperture, we migrated more than 3,000 pages from Magento to WordPress. For ActionIQ, we migrated more than 800 pages into a new modular theme.

We build search into the theme: clean heading hierarchy, editable titles and descriptions, structured data generated from content fields, XML sitemaps, sensible URLs, internal linking components and fast templates. We avoid messy theme markup, plugins that duplicate metadata and script-heavy pages, and control archive and tag pages so they don't create thin content. ActionIQ's modular WordPress rebuild saw a 300% increase in organic search traffic. Partners Capital pairs its WordPress rebuild with a monthly content and SEO program.

Yes. We connect WordPress forms to Salesforce, Pardot or your CRM with field mapping, hidden campaign and source fields, consent capture, analytics events on form starts and submissions, and alerts when a submission fails. Then we test the routing end to end. For AbelConn, we set up Salesforce and Pardot lead capture as part of their website redesign and SEO audit, so leads arrive complete and reach the right person.

Yes. Maintenance covers core, theme and plugin updates tested on staging, backups, security and uptime monitoring, and a set number of development hours for fixes and new components. That matters because most WordPress problems arrive after launch, when an update breaks a layout or a new page adds an oversized image. Some clients keep us on as a support partnership for ongoing design and development. Solomon Partners has worked with us as their digital partner for more than a decade.

Yes. When plugins fall short, we build features into the theme, documented and versioned with the rest of the site. We built a custom ingredient search engine in WordPress for Click 'n Cook and custom faceted search for Questroyal Fine Art, so collectors can filter the catalog and search engines can index it cleanly. Mindstrong Health's flexible WordPress architecture enabled rapid testing and CRO as the company repositioned from B2B to B2C.

Accessibility lives in the components. Each block is built with semantic markup, labeled controls and keyboard support, so new pages inherit those standards. Automated scans run against staging on every build, and a developer confirms each issue and tests key flows with keyboard and screen reader. Training covers the rest: we show editors how to write alt text, structure headings and keep pages fast, since skipped heading levels and oversized images are common ways sites slip.